DIGITAL MARKETING
Digital Marketing: Systems for Success
Learn the latest best practices for marketing your brand online.
What Is Digital Marketing?
Digital marketing refers to marketing efforts using tools such as search engines, social media, email, and other websites, to connect with an audience and promote your product, service, or brand.
At SOA, we want to provide you with the content and tools that you need as a digital marketer, so you can master content marketing, copywriting and the systems you need to help you succeed.
On this page, you’ll find:
- A Buyers Journey guide
- Courses designed to help you implement and execute
- Our best free articles on digital marketing
FREE STEP BY STEP GUIDE
Our essential guide to the Buyer Journey
The first concept to grasp in digital marketing is the buyer journey. Before you launch into determining your strategy, deciding on how you will reach your customer, creating content, making products, and fleshing out your brand, it’s essential you understand how the buying decision making process works.
DIGITAL MARKETING
SOA’s Buyer Journey Guide
You may not be aware of it, but almost every day, you are somewhere along a buyer’s journey. It may be for a product you are considering buying, one of which you are not even yet aware, or one you bought months ago…
7 Chapters
COURSES
Courses to bring clarity and help you execute
These essential courses will blow away the mist and help you blaze your way forward, whether you need to generate awareness, attract traffic, convert lookers to buyers or turn buyers into your biggest fans.
Power Attraction
How to Create Awareness social media content to attract your target market in droves. Includes planner & templates
$199
Persuasive Emails
How to convince your email list subscribers that you’re the only answer to their problems. Includes planner & templates
$149
High Converting Pages
How to write & layout web pages that turn lookers into buyers who can’t resist your offer. Includes planner & templates
$699
ARTICLES
Tutorials
Read free articles and tutorials to help you choose the best systems, products and tools to attract, convince, convert and care for your customers.
Chapter 6: Integrating the Buyer’s Journey into Your Content Strategy
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyIntegrating the Buyer's Journey into Content StrategyMapping The Buyer's JourneyThe Awareness StageThe Consideration StageThe Decision StageThe Post-Purchase and Advocacy StageCHAPTER 6 Integrating the Buyer's...
Chapter 5: Post Purchase and Advocacy
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageThe Consideration StageThe Decision StageThe Post-Purchase and Advocacy StageCHAPTER 5 The Post-Purchase and Advocacy StageThe journey doesn’t end when a customer...
Chapter 4: The Decision Stage
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageThe Consideration StageThe Decision StageCHAPTER 4 The Decision StageWelcome to the pinnacle of the buyer’s journey—the Decision stage. This is where your...
Chapter 3: The Consideration Stage
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageThe Consideration StageCHAPTER 3 The Consideration StageWelcome to the Consideration stage, where your potential customers turn into savvy detectives, carefully...
Chapter 2: The Awareness Stage
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageCHAPTER 2 The Awareness StageWelcome to the Awareness stage, where your customers’ journey begins.Characteristics of the Awareness Stage Think of this stage as the...
Chapter 1: Mapping The Buyer’s Journey
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageCHAPTER 1 Mapping The Buyer's JourneyMapping the buyer's journey is like drawing a treasure map that leads your customers straight to your brand’s treasure chest....
Introduction to The Buyer’s Journey
THE BUYER'S JOURNEY AND CONTENT CREATIONThe Buyer's JourneyMapping The Buyer's JourneyThe Awareness StageINTRODUCTION Understanding the Buyer's JourneyImagine embarking on a journey without a map. You might eventually reach your destination, but it would take longer,...
Audience Research and Persona Creation with AI
ARTIFICIAL INTELLIGENCE FOR MARKETING GUIDESMART GUIDE Audience Research and Ideal Persona CreationIn today's digital marketing landscape, understanding your audience is crucial for crafting effective strategies that drive engagement and conversions. Unlocking the...
Chapter 21: AI Tools for Content Marketing
AI FOR CONTENT STRATEGYAI for Content StrategyAnalyzing Market TrendsCompetitor AnalysisAttitude Intelligence Customer Segment AnalysisSmart Market Diagnosis QuestionsBuyer Persona ResearchIdeal Prospect Persona SummaryCustomer Decision JourneyHigh-Level Content...
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