SOA’s Guide to the Buyer Journey
When growing an online business the buyer’s journey is an essential concept to grasp as it’s an important framework to bring clarity when developing a marketing strategy.
In this guide, we’re going to look at what the buyer’s journey is, the implications this concept has for your business, and how to use the framework to create campaigns centred around the customer lifecycle.
An introduction to the Buyer Journey
What are the stages of the Buyer Journey?
The Awareness Stage
The Consideration Stage
The Purchase and Post Purchaser Stage
How do you use the buyer’s journey framework to your advantage?