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Yes, businesses should be worried about AI writing tools. However, using audience research-based writing tools that use Google BERT can help mitigate the risks of poor quality content. Join the Research Runway course to learn how to: research your market online define...
Discover how semantic Search Engine Optimization (SEO) can improve readability and attract more targeted visitors. By creating content that covers topics deeply and in a way that is relevant to your audience, you signal to your audience and Google that you are a...
We share our experiences conducting over 400 hours of target market research with AI and without AI, describe each method's different benefits, and our optimised market research process. Want to learn how to supercharge your market research with AI? Take the...
Are you feeling unsure about how to segment your market? Are you feeling confused about how to niche down? In this post, we pull back the curtains to reveal our method for defining a niche.Access the free introductory mini-course that pulls back the curtains on how to...
By learning about your target audience, defining your dream customer, and speaking to one specific persona or avatar that represents an entire group of people, it’s easier to create content that has consistent messaging and is optimized to attract, convince and convert.
What is the difference between an ideal customer profile and a buyer persona? Read on to find out how these two valuable tools, differ, and how each is used to gain clarity around potential customers or clients of a business. Download our buyer persona...
The ultimate guide to learn the most popular and lucrative digital products to sell online, and the easiest way to make digital downloads. Discover how to create months of content in minutes, rather than days or weeks.Creating digital downloads to sell online...
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