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Blog Posts, Announcements, and Updates.
We share blog posts, occasional updates, behind the scenes updates and announcements.
There's a lot that goes into high-performing content. In this article, we explore the characteristics of high-performing content and the essential step many content marketers fail to execute that brings their content marketing efforts undone; a lack of market...
Understanding how to research the needs and wants of a target audience is essential to creating high-converting content. But audience research must be something other than a one-time endeavor completed during the startup phase of a business. Join Research Radar, the...
Successful content marketing starts with understanding your target audience and their needs. Once you have a good understanding of your target audience, it becomes much easier to create engaging content. Join Research Radar, the course that shows you how to do...
Yes, businesses should be worried about AI writing tools. However, using audience research-based writing tools that use Google BERT can help mitigate the risks of poor quality content. Join the Research Radar course to learn how to: research your market online define...
Discover how semantic Search Engine Optimization (SEO) can improve readability and attract more targeted visitors. By creating content that covers topics deeply and in a way that is relevant to your audience, you signal to your audience and Google that you are a...
We share our experiences conducting over 400 hours of target market research with AI and without AI, describing each method's different benefits, and our optimal market research process. Want to learn how our method for online market research, with and without...
Are you feeling unsure about how to segment your market? Are you feeling confused about how to niche down? In this post, we pull back the curtains to reveal our method for defining a niche.Access the free introductory mini-course that pulls back the curtains on how to...
By learning about your target audience, defining your dream customer, and speaking to one specific persona or avatar that represents an entire group of people, it’s easier to create content that has consistent messaging and is optimized to attract, convince and convert.
What is the difference between an ideal customer profile and a buyer persona? Read on to find out how these two valuable tools, differ, and how each is used to gain clarity around potential customers or clients of a business. Access our free market research to...
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