CHAPTER 3
The Awareness Stage
The awareness stage is the first stage of the buyer’s journey. At the awareness stage, people either:
- Are unaware that they have a problem
- Realize that there is a need or a problem, but are unsure of what it is
- Know they have a problem but are unsure of what the solution to that problem is, or
- Know about a problem and the existence of a solution, or multiple solutions
At each stage, buyers will likely have different questions. By understanding the questions they ask at the different stages, and researching the questions they are asking, you can create content to answer your buyers questions, to create more opportunities to attract your target customer, answer their questions, build a relationship establish trust, capture leads and eventually move leads through the remainder of their journey to become loyal customers and brand advocates.
During the awareness stage, the questions asked by buyers are usually open-ended. They are searching for information which will help them understand more, develop opinions, and make decisions. This is why “How to” content, and content answering questions starting with “what, why, how, when, where, and do”, as well as listicle posts such as Top 5 reasons why are a popular and valuable way of attracting search engine traffic and attention on social media.
COURSES
Learn proven systems and strategies for online business growth
Power Attraction
How to Create Awareness social media content to attract your target market in droves.
Includes planner & templates
$199
Persuasive Emails
How to convince your email list subscribers that you’re the only answer to their problems.
Includes planner & templates
$149
High Converting Pages
How to write & layout web pages that turn lookers into buyers who can’t resist your offer.
Includes planner & templates
$699
Want to be on your A-game?
Join Our Community
Get the most up to date trainings and content, first.
Our email content is packed with value, free from “fluff”, created with your success in mind, and completely free.
