You may not be aware of it, but almost every day, you are somewhere along a buyer’s journey. It may be for a product you are considering buying, one of which you are not even yet aware, or one you bought months ago…

When growing an online business the buyer’s journey is an essential concept to grasp as it’s an important framework to bring clarity when developing a marketing strategy.

In this guide, we’re going to look at what the buyer’s journey is, the implications this concept has for your business, and how to use the framework to create campaigns centred around the customer lifecycle.