SOA News
Welcome to the SOA blog. Your chronological feed of news, announcements, promotions, and more.
Niching down by desired outcomes for better results
Are you feeling unsure about how to segment your market? Are you feeling confused about how to niche down? In this post, we pull back the curtains to reveal our method for defining a niche.Access the free introductory mini-course that pulls back the curtains on how to...
How to identify your ideal customer, to sell more products and services
By learning about your target audience, defining your dream customer, and speaking to one specific persona or avatar that represents an entire group of people, it’s easier to create content that has consistent messaging and is optimized to attract, convince and convert.
What is the difference between an ideal customer profile and a buyer persona?
What is the difference between an ideal customer profile and a buyer persona? Read on to find out how these two valuable tools, differ, and how each is used to gain clarity around potential customers or clients of a business. Access our free market research to...
How to create digital downloads to sell online, quickly and easily
The ultimate guide to learn the most popular and lucrative digital products to sell online, and the easiest way to make digital downloads. Discover how to create months of content in minutes, rather than days or weeks.Creating digital downloads to sell online...
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