by Prue | Nov 24, 2022 | Blog
How to research your audience and use dynamic personas for better ROI Understanding how to research the needs and wants of a target audience is essential to creating high-converting content. But audience research must be something other than a one-time endeavor...
by Prue | Nov 10, 2022 | Blog
8 Content marketing tips I would give my younger self Successful content marketing starts with understanding your target audience and their needs. Once you have a good understanding of your target audience, it becomes much easier to create engaging content. Join...
by Prue | Aug 29, 2022 | Blog
We should be worried about Artificial Intelligence writing tools Yes, businesses should be worried about AI writing tools. However, using audience research-based writing tools that use Google BERT can help mitigate the risks of poor quality content. Join the Research...
by Prue | Aug 25, 2022 | Blog
Are you making this costly error with your SEO keyword research? Discover how semantic Search Engine Optimization (SEO) can improve readability and attract more targeted visitors. By creating content that covers topics deeply and in a way that is relevant to your...
by Prue | Aug 24, 2022 | Blog
Learnings from over 400 hours of market research with AI and without AI We share our experiences conducting over 400 hours of target market research with AI and without AI, describing each method’s different benefits, and our optimal market research process....
