AI FOR CONTENT STRATEGY

Chapter 2: AI for Competitor Analysis

INTRODUCTION

AI for Content Strategy

CHAPTER 1

Analyzing Market Trends

CHAPTER 2

Competitor Analysis

CHAPTER 3

Attitude Intelligence Customer Segment Analysis

CHAPTER 4

Smart Market Diagnosis Questions

CHAPTER 5

Buyer Persona Research

CHAPTER 6

Ideal Prospect Persona Summary

CHAPTER 7

Customer Decision Journey

CHAPTER 8

High-Level Content Strategy

CHAPTER 9

Goal Setting and Objective Definition

CHAPTER 10

Budget and Resource Allocation

CHAPTER 11

Creating a Campaign Brief

CHAPTER 12

Identifying High-Impact Content Topics

CHAPTER 13

Creative Content Brief

CHAPTER 14

Content Distribution and Promotion Strategy

CHAPTER 15

Content Calendar / Editorial Calendar Planning

CHAPTER 16

Content Lifecycle Management

CHAPTER 17

Content Governance and Compliance

CHAPTER 18

Customer Feedback Loop

CHAPTER 19

Performance Measurement and Optimization

CHAPTER 20

Content Creation

CHAPTER 21

AI Tools for Content Marketing

CHAPTER 2

Gaining Competitive Insights

Understanding your competitors’ strategies is crucial. AI can perform comprehensive competitor analysis, revealing their strengths, weaknesses, and market positioning. This helps you develop strategies that outperform your competitors by identifying gaps and understanding industry standards.

AI can analyze website content and social media activity, providing a clear picture of competitor strategies. This information helps you define your unique value proposition and create marketing campaigns that stand out.

Prue Madden

Prue Madden

Prue Madden has extensive expertise in applying AI technology to enhance digital marketing strategies as the founder of Sell On Autopilot. Her career, which spans three decades, includes roles as a director of marketing and operations in countries like Hong Kong, Japan, Malaysia, Indonesia, and Vietnam, providing her with a broad perspective on marketing across different cultures. As an experienced user of AI tools in marketing, Prue is also an accomplished freelance copywriter and dedicated educator, focused on teaching businesses how to effectively integrate automation into their marketing efforts.