CHAPTER 4

Consideration Stage

It’s in this stage that your buyer starts actively researching solutions. Looking at different options, educating themselves on, and comparing features and benefits.

Your audience is now aware that they need more traffic coming into their website, and that Facebook Ads are possibly the fastest way to make that happen.

So now they are trying to discover which product will help them learn how to create Facebook Ads. They are considering books and courses (although there may be other options we haven’t mentioned here, but for the sake of simplicity, let’s run with those). Now, at this stage, you will be creating content to convince your customer that learning Facebook Ads through a Course is the fastest and easiest way to achieve that goal.

If your content doesn’t leave your reader feeling secure, satisfied, and convinced, by answering the questions they have and demonstarating that your product fulfils their needs, then they will part ways you’re your business and move towards the solution that they feel meets their needs best.